Creative and Digital Media Lead

Creative and Digital Media Lead

Location: National Incubation Center, Faisalabad
Job Type: Full-time

The National Incubation Center Faisalabad (NICF) is Pakistan's first Agri-Tech and Text-Tech incubator, dedicated to fostering innovation and supporting the startup ecosystem. Funded by the Ignite National Technology Fund and the Ministry of IT & Telecom, NICF is managed by a consortium comprising Fauji Fertilizer Ltd., Change Mechanics Pvt. Ltd., CyberVision International, Groundup, and the Founder Institute.

Job Overview:

NIC Faisalabad is looking for a Creative & Digital Media Lead who is passionate about visual storytelling, design, video editing, and digital strategy.
In this dynamic role, you’ll be at the forefront of graphic design, video production, website management (WordPress), social media strategy, and digital advertising (Meta Ads), shaping how NIC Faisalabad connects with its audience.
As part of the marketing team, you’ll work directly with the Communications & Marketing Manager and report to the Project Director, playing a key role in defining NIC Faisalabad’s visual and digital presence. If you're ready to push creative boundaries, and drive engagement, we want to hear from you!  

Key Responsibilities

Content Creation & Design Develop graphic and video content for social media, websites, newsletters, marketing materials, and print media while ensuring brand consistency and engagement.

Video Editing & Production Capture, edit, and produce professional videos to showcase NIC Faisalabad’s initiatives, startup activities, events, and campaigns.

Social Media Management Manage social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and Twitter, by developing content calendars, scheduling posts, and tracking performance metrics.

Digital Campaigns & Advertising Plan and execute digital marketing campaigns, including Meta Ads (Facebook & Instagram), to boost brand visibility, audience reach, and engagement.

Website Management Update and manage content on the NIC Faisalabad website using WordPress, ensuring an optimized user experience and seamless integration with digital content strategies.

Event Coverage Capture and create real-time content (photos, videos, stories) during events, workshops, and startup activities to share on social media platforms.

Trend Analysis & Innovation Stay up-to-date with the latest trends in digital media, graphic design, and social media best practices. Continuously incorporate innovative strategies and design elements into content to keep it engaging.

Key Skills & Competencies

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Canva, and other relevant design tools.
• Experience in social media management and content strategy across multiple platforms.
• Knowledge of digital advertising, including Meta Ads and Google Ads.
• Familiarity with WordPress and web content management.
• Strong understanding of design principles, typography, color theory, and composition.
• Excellent time management and organizational skills, with the ability to multitask in a fast-paced environment.
• Ability to adapt quickly to evolving digital trends and technologies.

Qualifications & Experience

Education: Relevant qualification or certification in Graphic Design, Digital Media, Marketing, or a related field.
Experience: 2-3 years of proven experience in creative content production, graphic design, video editing, social media management, and digital marketing.